Effective Date: June 12, 2026

Bleu Bridal Co. (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us in-store or online. Please read this policy carefully.

Information We Collect

We may collect the following types of information:

Personal Information: Name, email address, phone number, mailing address, and payment information when you make a purchase or contact us.

Appointment & Measurement Data: If you book an appointment, we may collect your measurements and sizing preferences to assist with product recommendations and orders.

Usage Data: Information about how you interact with our website, including IP address, browser type, pages visited, and time spent on the site.

Communications: Records of your correspondence with us, including emails, text messages, and contact form submissions.

How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders and appointments
  • – Communicate with you about your purchases, appointments, and inquiries
  • – Send you marketing and promotional communications (where you have opted in)
  • – Improve our website and services
  • – Comply with legal obligations
  • – Protect the security and integrity of our business

SMS/Text Messaging & Communications

If you opt in to receive text messages from us, your phone number and SMS consent will be used solely to send you appointment reminders, order updates, promotions, and customer service communications from Bleu Bridal Co. We do not share, sell, or rent your mobile number or SMS consent data to third parties for their marketing purposes. You may opt out at any time by replying STOP.

How We Share Your Information

We do not sell your personal information. We may share your information with trusted third-party service providers who assist us in operating our website, processing payments, scheduling appointments, or sending communications. These providers are contractually obligated to keep your information confidential and use it only as necessary to perform services on our behalf.

We may also disclose your information if required by law or to protect the rights, safety, or property of Bleu Bridal Co. or others.

Cookies & Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand where our visitors are coming from. You can adjust your browser settings to refuse cookies, though some features of our website may not function properly as a result.

Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

Your Rights

Depending on your location and applicable law, you may have the right to access, correct, or request deletion of your personal information. To make a request or ask questions about your data, please contact us at info@bleubridalco.com.

Children’s Privacy

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us so we can promptly delete it.

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. When we do, we will revise the effective date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

info@bleubridalco.com

Bleu Bridal Co.

www.bleubridalco.com